Carleton's Branding: Difference between revisions

Latest revision as of 20:40, 14 June 2024

Carleton's Branding

This page is for all information pertaining to Carleton's branding to be referenced when making graphics for events:

Useful Links

Brand Guide
Logo Guidelines

Logo Logic

Brand Colours

Pallette

Carleton Red
CMYK: 0 / 100 / 100 / 0
RGB: (233, 28, 36)
HEX: #E91C24

Black
CMYK: 0 / 0 / 0 / 100
RGB: (0, 0, 0)
HEX: #000000

White
CMYK: 0 / 0 / 0 / 0
RGB: (255, 255, 255)
HEX: #FFFFFF

Tints

90%

80%

70%

60%

50%

40%

30%

20%

10%

Fonts

Helvetica Now | Primary Brand Font
Publico (Medium Only) | Secondary Brand Font
Arial | Alternate Primary Font
Georgia (Regular & Bold) | Secondary Default Font

@@ Line 3: / Line 3: @@
 == Useful Links ==
-* <strong>[https://carleton.ca/brand/wp-content/uploads/6012_Carleton_Brand_Guidelines_Sept16.pdf Brand Guide]</strong>
+* '''[https://carleton.ca/brand/wp-content/uploads/6012_Carleton_Brand_Guidelines_Sept16.pdf Brand Guide]'''
-* <strong>[https://carleton.ca/brand/wp-content/uploads/6011_Carleton_Branding_LogoGuidelines_V5.pdf Logo Guidelines]</strong>
+* '''[https://carleton.ca/brand/wp-content/uploads/6011_Carleton_Branding_LogoGuidelines_V5.pdf Logo Guidelines]'''
 == Logo Logic ==
@@ Line 10: / Line 10: @@
 == Brand Colours ==
-=== Pallette: ===
+=== Pallette ===
 <p style="background-color:#E91C24; color:#FFF; text-size:24px; width: 30%; display:inline-block; padding:20px; border-style:solid;">
    <u>Carleton Red</u> <br>
@@ Line 31: / Line 31: @@
 </p>
-=== Tints: ===
+=== Tints ===
 <p style="background-color:#191919; color:#FFF; text-size:24px; width: 10%; display:inline-block; padding:20px; text-align:center; border-style:solid;">
    <b>90%</b>
@@ Line 60: / Line 60: @@
 </p>
-== Fonts: ==
+== Fonts ==
-* <strong>Helvetica Now</strong> | Primary Brand Font
+* '''Helvetica Now''' | Primary Brand Font
-* <strong>Publico (Medium Only)</strong> | Secondary Brand Font
+* '''Publico (Medium Only)''' | Secondary Brand Font
-* <strong>Arial</strong> | Alternate Primary Font
+* '''Arial''' | Alternate Primary Font
-* <strong>Georgia (Regular & Bold)</strong> | Secondary Default Font
+* '''Georgia (Regular & Bold)''' | Secondary Default Font