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Carleton's Branding: Difference between revisions

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== Useful Links ==
== Useful Links ==
* <strong>[https://carleton.ca/brand/wp-content/uploads/6012_Carleton_Brand_Guidelines_Sept16.pdf Brand Guide]</strong>
* '''[https://carleton.ca/brand/wp-content/uploads/6012_Carleton_Brand_Guidelines_Sept16.pdf Brand Guide]'''
* <strong>[https://carleton.ca/brand/wp-content/uploads/6011_Carleton_Branding_LogoGuidelines_V5.pdf Logo Guidelines]</strong>
* '''[https://carleton.ca/brand/wp-content/uploads/6011_Carleton_Branding_LogoGuidelines_V5.pdf Logo Guidelines]'''


== Logo Logic ==
== Logo Logic ==
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== Fonts: ==
== Fonts: ==
* <strong>Helvetica Now</strong> | Primary Brand Font
* '''Helvetica Now''' | Primary Brand Font
* <strong>Publico (Medium Only)</strong> | Secondary Brand Font
* '''Publico (Medium Only)''' | Secondary Brand Font
* <strong>Arial</strong> | Alternate Primary Font
* '''Arial''' | Alternate Primary Font
* <strong>Georgia (Regular & Bold)</strong> | Secondary Default Font
* '''Georgia (Regular & Bold)''' | Secondary Default Font

Revision as of 15:17, 14 June 2024

Carleton's Branding

This page is for all information pertaining to Carleton's branding to be referenced when making graphics for events:

Useful Links

Logo Logic

Brand Colours

Pallette:

Carleton Red
CMYK: 0 / 100 / 100 / 0
RGB: (233, 28, 36)
HEX: #E91C24

Black
CMYK: 0 / 0 / 0 / 100
RGB: (0, 0, 0)
HEX: #000000

White
CMYK: 0 / 0 / 0 / 0
RGB: (255, 255, 255)
HEX: #FFFFFF

Tints:

90%

80%

70%

60%

50%

40%

30%

20%

10%

Fonts:

  • Helvetica Now | Primary Brand Font
  • Publico (Medium Only) | Secondary Brand Font
  • Arial | Alternate Primary Font
  • Georgia (Regular & Bold) | Secondary Default Font