Carleton's Branding

Carleton's Branding

This page is for all information pertaining to Carleton's branding to be referenced when making graphics for events:

Useful Links

- [Brand Guide](https://carleton.ca/brand/wp-content/uploads/6012_Carleton_Brand_Guidelines_Sept16.pdf) - [Logo Guidelines](https://carleton.ca/brand/wp-content/uploads/6011_Carleton_Branding_LogoGuidelines_V5.pdf)

Logo Logic


Brand Colours

Pallette:

Carleton Red
CMYK: 0 / 100 / 100 / 0
RGB: (233, 28, 36)
HEX: #E91C24

Black
CMYK: 0 / 0 / 0 / 100
RGB: (0, 0, 0)
HEX: #000000

White
CMYK: 0 / 0 / 0 / 0
RGB: (255, 255, 255)
HEX: #FFFFFF

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Tints:

90%

80%

70%

60%

50%

40%

30%

20%

10%

Fonts:

- **Helvetica Now** | Primary Brand Font - **Publico (Medium Only)** | Secondary Brand Font - **Arial** | Alternate Primary Font - **Georgia (Regular & Bold)** | Secondary Default Font