Carleton's Branding
From TLS Production Services Wiki
Carleton's Branding
This page is for all information pertaining to Carleton's branding to be referenced when making graphics for events:
Useful Links
Logo Logic
[/resources/assets/anatomyoflogo.png]
Brand Colours
Pallette:
Carleton Red
CMYK: 0 / 100 / 100 / 0
RGB: (233, 28, 36)
HEX: #E91C24
Black
CMYK: 0 / 0 / 0 / 100
RGB: (0, 0, 0)
HEX: #000000
White
CMYK: 0 / 0 / 0 / 0
RGB: (255, 255, 255)
HEX: #FFFFFF
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Tints:
90%
80%
70%
60%
50%
40%
30%
20%
10%
Fonts:
- **Helvetica Now** | Primary Brand Font - **Publico (Medium Only)** | Secondary Brand Font - **Arial** | Alternate Primary Font - **Georgia (Regular & Bold)** | Secondary Default Font